I hope you had a chance to check out some of the background information on QR Codes.
As an Ad man, this should be very interesting to you. I'm starting with QR Codes because I can see mobile apps creating QR Codes down the line.
Right now you want to promote a project so you use print, radio and video in a number of ways.
It used to be that with a good newspaper and radio campaign would get you a great number of sales.
Now-a-days people can't remember the last time they have seen a newspaper and many new buyers to the market rely on their phones like it's a part of their body!
So to me the smartphone is the target for ads in 2009 and beyond.
I used to get pissed when I would create thousands of flyers, both color printing and black print on colored paper and find most of them on the ground after the event or after blanketing clubs all over town.
Now, taking a page from OfficeMax and GCI Communication here in Anchorage, QR Code make marketing easy when marketing to smartphone owners.
Since everyone isn't born with a smartphone, you have to consider what your smartphone market share is, but it's big enough to me to make the extra effort.
I worked for OfficeMax at a time in my life and I remember that we would give the old sales papers to the homeless so they could sell the paper and make a few dollars. We had this campaign where you came into the store and got a big brown paper bag that said 20% off of everything in the bag.
Now with a smartphone, you can scan a code on the product display and basically do the same thing without the cost of the brown bags.
Right now with QR Codes, you can share information accurately and allow potential clients to capture that info with the click of their smartphone camera.
QR Codes are made to do one thing at a time, so you have the choice to create a code that takes you to a website, give you directions to your store and more. Below is a list of the types of QR Codes that can be created. QR codes cannot do multiple things. For example you can create a QR Code to link to a website but not to a website and send a text message.
The list below will show what one QR Code can be and the number of fields of data (or lines of text) it will contain: